Joe very publicly "stepped down" from running anything to do with the club and parent companies a few years ago, to protect it all against his dodgy insider trading stuff. The fact that anyone sees "new owners" is very much into the territory of intellectual impairment rather than decent marketing. They've been there the whole time.
In reality, I think some people have double down so much on "it was levy" that the fact nothing has changed (and in fact, probably got worse) is resulting in a copium of "but that was the previous owners".
What's funny is that I'm sure most of the people on here have worked for a company that sacked someone high up and put in some dumb nepotism hire that nearly burned down a previously functioning organisation. It's no different here. None of these Tavistock folk are coming in with a history of having done anything in football, but are doubled-down on the "commercial over football" thing people hated, and our replacement for Levy - from a footballing point of view - is a Gooner who presided over no success at his club, and harboured players accused of serious crimes who has basically buried his head in the sand over our worst season in PL history.
A few people, including Simon Jordan, think they are just twerking for a sale - which would be hilarious incompetency if true, because they've surely knocked at least 1/8 of the value of the club so far, and would be closed to 1/2 if we go down - all within 12 months of taking full control.