I know how you feel on losing big games. Losing to Italy, Portugal and Argentina in finals were all sickening in their own way. At least I have 1998, 2000 and 2018 to remember too…I think it remembers them if there is a great final. The fans of the team will remember being finalists too. Ultimately though, they’re just footnotes, people will refer to Argentina winning the World Cup, they might remember France for a bit but it’ll all be about who won the thing.
Nobody long term remembers finalists … and the memories are always very bittersweet anyway. I can’t even watch the Croatia semi final, makes me queasy. Same with the Italy game.
I think you’re harsh on losing finalists. Italy in 94 are probably remembered more romantically than the Brazil team who won it (that penalty miss by Baggio is one of the most iconic World Cup moments). Zidane’s penalty and headbutt in the 2006 final are all people talk about - probably more memorable than italys win. Last WC final was probably the best ever - the game will be remembered for a long time.
Basically, it depends…