This is from before Covid - and the beer ran out at the end of Q3
It is understood that the NFL pays a flat rental fee to use the stadium for each game, but all of the food and drink net income plus the merchandising profit goes to the football club.
Bottoms Up Beer, who provide the technology that allows each pint of beer to be filled from the bottom, claimed last week that Spurs set a new European record for the sales of beer at the first game between the Raiders and Bear with £1m alone taken in from those drink sales.
Bottoms Up got a slap from the club for leaking that information, unofficially the boxing broke that record by some margin ... all a bit anecdotal but gives you an idea of the sums involved.
And bearing in mind that the bottom up beers can only account for a small proportion of beer sales too as the majority of them come from the taps.