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I doubt whether most older fans, who are more likely to like the more traditional kits, ever buy a replica shirt.

We might not like the way the shirt looks, but in terms of making extra £££'s from it for Nike it's largely irrelevant.
A ha the old debate “too old to wear a football shirt” you’ve possibly hit the nail on the head! Nike’s chief designer will be a young dude with his finger on the pulse,or he thinks he has! His remit what’s in vogue,what’s new,what’s trendy and he’ll come up with summat his bosses will say “yeah” that’s cool all the young ones will go for that! Right crack on we’ve got this years design that’s the parents wallets/purses lighter by £100 or so happy days! Your not gonna please all of the people all of the time. Side note how old is old enough not to wear a football shirt? Personally does it matter? There’s no harm in it your supporting your team both visibly and financially so f#@k it if your happy that’s all that counts.
 
I didn't buy a shirt for ages, mainly because I won't wear a shirt with red on it, also white shows up all my lumps and bumps! So for the last few years have bought an away shirt or a training shirt. And I don't give a tinker's cuss if people think I'm too old to wear a replica shirt. Mind you, I only wear one on match day.
 
:disdain::disdain::disdain::disdain::disdain:
I didn't buy a shirt for ages, mainly because I won't wear a shirt with red on it, also white shows up all my lumps and bumps! So for the last few years have bought an away shirt or a training shirt. And I don't give a tinker's cuss if people think I'm too old to wear a replica shirt. Mind you, I only wear one on match day.
Football shirts are brutal if your erm.....your not beach ready and white especially is cruel! but not as bad as grey that colour is unforgiving,grey leggings dearie me...
 
I buy a shirt every season. Haven't actually put one on for about 10 years. I used to wear one for one game a season out of habit/superstition but i can't even be bothered to do that any more.
 
At the end of the day I have a hard time understanding people who see this
tottenham_hotspur_1985-1986.gif


as a more "traditional" Spurs kit than this

tottenham_hotspur_2017-2018-1st.gif


Don't get me wrong, I hate the red too, but the red is not Nike's fault.
 
I buy a shirt every season. Haven't actually put one on for about 10 years. I used to wear one for one game a season out of habit/superstition but i can't even be bothered to do that any more.
I buy the shirts every season aswell and like you the actual wearing of it perhaps two,three times a season normally if we're playing the goons,chavs or United just to show that you don't have to support them other teams are available! Personally I quite like seeing folk going about with,what will say less popular teams shirts on the fact that people support "smaller" teams which its all about. Plus me buying Tottenham shirts I'm supporting Tottenham fiancially in a small way.
 
I like it as a shirt but not so much as a Tottenham shirt

Do these designers actually talk to anyone or they so far up their own arses that they don’t feel the need to talk to the people who will be buying it ?
 
Going full melt here, anyone that thinks not having predominantly plain white top is clearly a bit special and doesn’t understand the history of the club, also don’t @ me about how we used to play in chocolate or navy and red. We’re the lilywhites FFS.
If we reproduced the 61 or 81 kits for playing in,no sponsor just the shirt as was I'd have to lay down in a cool darkened room for a while it would be too much for me to take in:love: side note don't why they can't have a "clean" shirt by that I mean no sponsor on it but charge an extra £20?
 
How much do we get from AIA?
20M over ten years was it?

Surely 2M a year is not that much (of course relatively speaking). Cant we demand a blue text?

They seem happy enough with a black or a white text on their own website ffs.


But it HAS to be red in our shirt....don’t get it.
Tottenham is the known brand here......we are doing them the favour not the other way around.
 
If we reproduced the 61 or 81 kits for playing in,no sponsor just the shirt as was I'd have to lay down in a cool darkened room for a while it would be too much for me to take in:love: side note don't why they can't have a "clean" shirt by that I mean no sponsor on it but charge an extra £20?
I reckon fans could raise the sponsor money to cover having none at all.
I reckon most would be happy to pay a yearly fee to have an actual Tottenham kit, and it would tighten your bond to club further.
All about networking though and not the money as such I guess
 
Tottenham in the last few years have got most things right on and off the park apart from......the kits they just don't have a clue what fans want or don't won't! Possibly in grand scale of things it's not a priority as far as the club is concerned but obviously to us the fans, it is after all we buy the fecking things! As just said if we don't buy them then they might just take the hint and besides if they signed a deal with Nike they get their money any how so if they sell 3 shirts or 30 thousand shirts it makes no difference? Nike is gambling on the proposed shirt sales are they not?
Mm that’s strange re the clubs comment because on here it’s the opposite view a plain style mainly white but yes with navy but just as an added touch! Regards financially shirts sales must be important or they wouldn’t have a change over so often 3 kits every season,which let’s be honest is a nonsense last seasons purple shirt how often was it worn? Yes I know it was for European purposes but last seasons 2nd shirt (navy) would have avoided a clash with the opposition.
I guess sometimes you can't win... too 'gaudy and busy' and it's 'messing with tradition'... too 'simple' and it's 'Nike ripping off the fans by 'just' sticking a badge on a white t-shirt!'
The club has said in the past that the best selling home shirts have historically been those with more blue on them.
Maybe it's mainly newer fans abroad that buy them, but commercially they do far better for the club / the manufacturer.
....and with LESS RED!!

I doubt whether most older fans, who are more likely to like the more traditional kits, ever buy a replica shirt..
I'm kinda in both camps... I haven't bought a 'modern' replica kit for decades, simply 'cos I do like the plain, traditional style!
Having said that, I only recently bought a 'replica' 1980/81 shirt... (and not the modern 'not quite accurate' one with FA CUP FINAL 1981 stuck on) this is full-on shiny zingy Le Coq Sportif classic!! ...and i'm an old git!!
 
I guess sometimes you can't win... too 'gaudy and busy' and it's 'messing with tradition'... too 'simple' and it's 'Nike ripping off the fans by 'just' sticking a badge on a white t-shirt!'

....and with LESS RED!!


I'm kinda in both camps... I haven't bought a 'modern' replica kit for decades, simply 'cos I do like the plain, traditional style!
Having said that, I only recently bought a 'replica' 1980/81 shirt... (and not the modern 'not quite accurate' one with FA CUP FINAL 1981 stuck on) this is full-on shiny zingy Le Coq Sportif classic!! ...and i'm an old git!!
W.B.A not sure why think it was an anniversary cup win? Reproduced that kit now it was on MOTD at night and it was plain white with w.b.a embroidered on the chest social media picked up on it,it was too bland blah,blah you won’t win.
 
How much do we get from AIA?
20M over ten years was it?

Surely 2M a year is not that much (of course relatively speaking). Cant we demand a blue text?

They seem happy enough with a black or a white text on their own website ffs.


But it HAS to be red in our shirt....don’t get it.
Tottenham is the known brand here......we are doing them the favour not the other way around.
This article states the extension through to 2022 improved on the 16m/year we already had in place with them.

Tottenham extend AIA shirt sponsorship deal through 2022

Factor that in with the additional revenue from the Far East this sponsorship garners, I can see why Levy isn’t against having a red logo.
 
How much do we get from AIA?
20M over ten years was it?

Surely 2M a year is not that much (of course relatively speaking). Cant we demand a blue text?

They seem happy enough with a black or a white text on their own website ffs.


But it HAS to be red in our shirt....don’t get it.
Tottenham is the known brand here......we are doing them the favour not the other way around.

Their logo is red because of the symbolic meaning in Asian culture of the colour red.
The meaning/symbolism of their red has nothing to do with the symbolism of Woolwich their red.
Can't honestly find them using a black version of their logo on their site.
They do have a white version, but putting it on a white shirt isn't viable of course
When our kit wasn't white (2nd or 3rd), we've never even used the red version.
Our deal is now worth 35 million pounds per year, up there with the top (as it should be!)
I rather have an insurance company on my shirt, than some betting company or a shady oil company

You can be unhappy about it, but get your facts straight

Sorry for the rant Sammyspurs, don't take it personal, for me this is just such an insignificant discussion
 
Their logo is red because of the symbolic meaning in Asian culture of the colour red.
The meaning/symbolism of their red has nothing to do with the symbolism of Woolwich their red.
Can't honestly find them using a black version of their logo on their site.
They do have a white version, but putting it on a white shirt isn't viable of course
When our kit wasn't white (2nd or 3rd), we've never even used the red version.
Our deal is now worth 35 million pounds per year, up there with the top (as it should be!)
I rather have an insurance company on my shirt, than some betting company or a shady oil company

You can be unhappy about it, but get your facts straight

Sorry for the rant Sammyspurs, don't take it personal, for me this is just such an insignificant discussion

If they can have it in white on their own site, and on our away shirts for that matter which nullifies the whole "good luck in Asia" thing, then they could quite easily have it in white, with a navy outline on our home shirts....a "hollow" text, like this nike cap:
NIK-943091-100-WHT-1jpg.jpg



The shirt could also just have a navy block in the middle with AIA in white......(seeing as they are going with that awful design where 3/4 of the shirt is navy blue from the bottom anyway, which we could happily scrap)
Like Sampdoria, but a solid navy block and a white logo in the stripe, not above it.

Vintage-Sampdoria-football-shirt-Lombardo.jpg


tottenham-hotspur-away-kit-2015-2016-harry-kane.jpg


A cleaner version of this basically......was it bad luck in Asia when we wore it?

Another point is that on their site, they have our logo in all white. Our logo is blue and white...not so important all of a sudden eh
 
If they can have it in white on their own site, and on our away shirts for that matter which nullifies the whole "good luck in Asia" thing, then they could quite easily have it in white, with a navy outline on our home shirts....a "hollow" text, like this nike cap:
NIK-943091-100-WHT-1jpg.jpg



The shirt could also just have a navy block in the middle with AIA in white......(seeing as they are going with that awful design where 3/4 of the shirt is navy blue from the bottom anyway, which we could happily scrap)
Like Sampdoria, but a solid navy block and a white logo in the stripe, not above it.

Vintage-Sampdoria-football-shirt-Lombardo.jpg


tottenham-hotspur-away-kit-2015-2016-harry-kane.jpg


A cleaner version of this basically......was it bad luck in Asia when we wore it?

Another point is that on their site, they have our logo in all white. Our logo is blue and white...not so important all of a sudden eh

You’re right, there are indeed solutions.
But then again, let's look at it from a marketing perspective:
If you do a marketing campaign to get your brand recognized, you'll always mainly use your original logo.

For example: Red Bull can sometimes be seen in white letters, but never for the most important campaigns:
You can say that Scuderia Toro Rosso has white letters on its car, but the main F1 team has the right colors, and all the football kits have the right colors for the logo too.

It would be very bad, from a marketing perspective, to have the main point of attention (our home kit) not representing your original logo.

---

Also I don't get the fuzz about it, the company isn't associated with Woolwich in any way, the reds have completely different meanings and it's even a different kind of red, even slightly magenta:
zON1rY1.png

(my apologies for showing part of that logo though)
 
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