Imagine you entered three races along with 19 other 'athletes'.
The first race guaranteed £1.8m and a trophy to the winner, £900k to 2nd place, and £400k to 3rd and 4th.
The second race guarantees £100k and a trophy to the winner, £50k to 2nd place, and £25k to 3rd and 4th.
The third race guarantees £38m and a trophy to the winner, dropping by £2m for each subsequent placing; but with the top 4 'athletes' getting access to an exclusive fourth race, which guarantees a minimum of £11m just for qualifying.
Without even considering the additional effects of TV revenue, which of the three competitions would you prioritise?