Ali Gold gets his info from the club,The transfer rubbish is coming from journos, not the club. The club doesn't come out at the end of each season and say "these are the players we're going to sign this summer" only to then not sign them.
I'll give you one example, however, where fans were right to be upset: when the club came out with the statement about staying true to the Spurs DNA only to go out and hire someone like Conte. There should have been uproar, but how many people really called out the inconsistency? A handful, maybe. Most fans were fixated on Conte putting Levy in his place and Levy backing Conte, instead of questioning how the fuck Conte fits with Spurs DNA. In other words, they were focused on completely the wrong thing. Just as they are now by complaining about Levy and ENIC running a business as a... business.
Sure it’s not a brief from Levy or a member of the transfer committee but it’s absolutely information that is allowed out.
They have regularly used Gold to rubbish speculation on players and managers when it has suited them.