It's a legacy habit from decades of there being no CL qualification and it being dominated by CL failures. It was never glamorous after the rise of the Champions league in the 90's.
It really
was more of a curse than a gift. It left us in a cycle of it hurting our league form and the league demands preventing us from actually challenging to win it. Outcome was always missing out on the bigger prize of CL football AND not even winning the "ropey league" to take any solace from. And the reward would only have been the same burden the next season. the money us still poor as well. So much so that I doubt Levy would see a 16th place finish as success even if we won it.
Current estimate is £14m for finishing 16th.
2 places up to 14th would be almost £6m more.
How much Premier League prize money will each team get?
The Europa League pays out
£3.6m for group/league stage qualification
£1.5m for R16 success
£2.1m for 1/4 final
£3.5m for a semi win
£5m for winning the final .
I make that around £16m IF we win it.
It's currently £8.5m
Just a top 10 finish in the PL is worth more. Top 4 gets Champions League football, a lot more PL money and CL money next season.
It's not hard to see why this is the preferred route for pretty much ALL premier league teams into the CL, rather than a bottom 6 league finish and trying to win a cup.
The English PL is kind of unique, too, in that there are 2 domestic cups, and strength in the league itself not allowing a team with upper league aspirations to rest.
Look at PSG for example. They've already won the league. They can now focus solely on training for the CL games.
Wouldn't you rather say we've already won the PL, or qualified for next seasons CL or even the ropey league again and for that reason, we can now focus on the Europa League. You know, rather than "we can't go down now, so we can lose more games than we've ever lost before in maybe, with a bit of luck, we might win the Europa league" ?