It reminds me of School Rugby competitions over here
Now I forget the order but it's something like
The main competition is the Cup, lose in the first round you drop into the shield, lose in the first round of that you drop into the bowl, lose in the first round and you drop into the trophy.
Winning the trophy simply means you were the best three time loser and not really acknowledged. That's what we need to be like. If we're sitting in another 10 years fondly remembering the European "Everyone gets a Lollipop" League then we're going to give fans many more years of disappointment.
Win it because we're in it, but don't celebrate a nothing trophy. And certainly don't make a habit of getting into it.