It’s not the primary purpose - after 25 years that’s fucking obvious. It should be, it’s not - I’m not OK with it, but I have accepted it ain’t gonna change
The good work they’ve done (as a primary objective) to grow revenue means on field success is more likely (but still secondary)
I'd say that the
immediate primary objective was to grow the club commercially, but the overall primary objective is to have sustained success arising from that growth.
The thing that doesn't sit well with many of the fanbase is the timescale involved. I've posted before that I think that Levy has a more Japanese type of approach, which is longer term planning. I don't think he thought it would take as long as it has, but then the Chelsea and City takeovers threw a spanner in the works there. Had they not happened, we'd likely have had that onfield success a lot earlier. For example, we lost our on a title to Conte's Chelsea due to their financial advantage, allowing them to pay over the odds for World Class players, with a World Class manager. Their final run in was ridiculous.
Let's not forget that it, and for many other seasons, was as a result of cheating.
He now has a perfect storm here, where the cheats are having to rein in, and it's already having an impact on Chelsea. They've taken a massive gamble that, at this point in time, looks to have blown up in their faces massively.
The other big teams are also being impacted by P&S, which should mean that player prices come down, especially as Europe is also skint.
This should really put us front and centre for many players, as those players rated at £70-100M a season or 2 ago, should fall into the £50-70M bracket, which we've shown we are prepared to go to for the right player.
I honestly think that we'll see a significant drop in transfer fees starting this Summer, and if we do, then I fully expect the club to take advantage of that.
For me, this is the place that Levy has plotted and planned to be in. Financially, we can now compete with just about anyone in the World, and we're not as hamstrung by P&S as most of them are. As I said earlier, it's a perfect storm.
It's extremely hard to break into that elite level, and we were always going to fall short as long as the cheats kept on cheating, and the financial monsters were managed well. Right now they're not, so we'll never see a better opportunity to strike than now.