I'm not saying there isn't a place or any use for them.. But they should also be taken with a bit of an open mind. Yeah they can tell where a certain player likes operating, how many yards they seem to pass it over, how many forwards, backwards etc, but they will never be able to replace the knowledge of someone, and their experience of the game. Or maybe to a lot of you lot they are better. Maybe eventually we won't have scouts or people that have actually played the game before, it will be just one great big game of football manager.
I'm not slating anyone's opinion off, it's just my opinion. Personally I take stats with a pinch of salt. If you have a feeling by watching the game that someone is generally shit, then they are. A laptop stat saying the he covered 5k in the match, isn't gonna change your opinion, but I have a feeling that with some fans nowadays it probably would.
I don't think you really understand what the analytics are getting used for, at clubs, and by some fans though. At clubs using them successfully, the guys doing this are building models of team patterns of behaviour. So, how do teams play? Short passes? Long passes? To which locations/players? In what situations (ie the formation, score, time), how successful are they? When they succeed, what common things occur?
They are also the same people building the video clip packages which the first team are then going over in training to build the plan for future matches.
This is done in conjunction with the scouts going to games. The scouts look for the same things, and look for the stuff which cameras might not pick up, like what's being done off the ball. How well do the players communicate with each other? Are there any particular quirks to exploit?
For recruiting it's the same. You cannot afford a scouting network to watch every match across Europe, let alone the world. But you can use the analytics dept. to go through the Opta/Prozone data and look for players who match profiles the club creates. You can then build a list of potential players who can then be scouted in person. It's a tool for the scouts to use to make their time more efficient.
Take ourselves for example. We've got a few obvious issues right now. Pochettino, Baldini and Mitchell are going to be working together to figure out what new strikers we'll need. They start by looking at Harry Kane, and breaking down his game. What does he do well? What does he do poorly? What do we need the strikers to do within our system? Mitchell can then get the analytics team to build a model looking for players across the database they have, and picking out players who match the profile. You can then bring the list back to the table, and between the three of them they can refine it, and then give that list of players to the scouts so that they can have a close-up look at them. It cuts down on wasted time as you already know what you're looking for, and makes better use of the scouting network, as you're not asking them to just sit in the rain and wait for inspiration.
When the scouts are done having a look you can then compile their reports, the data and video evidence and go to Levy and present the best choices. Then Baldini gets sent to make approaches to those clubs and the bullshit game begins.
This is what the better clubs are doing now, and those who are using the "laptop fans" with the scouts as a cohesive whole are the ones finding better players faster, and finding better tactics sooner, and that adds up to a few million saved here and there, and a few points gained in matches, which can make it easier to make the next step up the table, and find better players again down the road.
This is what Soton have been doing, and it's why they've come so far so fast. They also did it with managerial candidates. That's what led them to Pochettino, and then Koeman. They don't interview guys, they stalk them and only go for people who fit with what they're already doing.
It doesn't replace the old physical methods, it helps them be better directed and more effective.