Why the hell not? It's good business sense and petty is the name of the game against rival clubs.
Did you miss our actions with Adebayor in January? Or Willian's move to Chelsea?
Pettiness is the whole point.
Who should we bother going for then? Personally I agree that we're not paying enough to do some of the suggested deals but, there has to be merit in trying for some of them. There are only so many clubs that play champions league and pay £150-300k a week - not everybody can go to them and maybe not all want to sit on their benches.
The annoying thing is that most of these targets were available at much cheaper prices and have been snapped up by the likes of S'oton, Villa etc whilst we dawdled and/or were cocking up in the transfer market. How badly did we need a striker when the likes of Michu, Cisse, Bony, Benteke, Remy, Berbatov etc were getting signed up for £2-8m by 'smaller clubs'......
Depay was too big a gamble at £15-17m last year, now look at him.
We did the same with Aguero, Suarez and Hazard to differing extents as well.