If Liverpool really do buy Benteke for £32.5m, it just confirms how crazy the market has become, with the top 4 desperately one-upping one another, overspending on transfers that get plastered all over the papers and twitter.
Yet I am glad to not be a fan of those clubs. Surely the whole thing becomes rather sickening after a while - and establishes itself as the 'norm' rather than something particularly 'brave' or exciting. A Man City supporting friend of mine (lifelong, not plastic, I hasten to add) wanted nothing to do with Sterling. Particularly not for that fee or those wages.
For sure, if there's a great prospect that becomes available for £20m - £25m or so, then I hope we take a calculated risk on such a player; but sums like that are starting to appear modest in the current, frenzied climate.
So I'm reminded of Petyr Baelish from Game of Thrones, and that our philosophy (for the time being) may well echo his:
We have to be smarter, shrewder than the rest of our competition. From the looks of how we've been operating this transfer window (and the habit of Liverpool, City, and Man U to apparently buy the most obvious, unimaginative signings possible) we're clearly trying to do so.