For what it's worth, in college athletics those outsized coaching salaries are most always funded wholly by the athletic department which is most always financially independent from the university. The funding comes from ticket sales, concessions, merchandising, and donations. So it's not like the history department is having their funding cut to pay for the new basketball coach. Its realistically not a true single entity but two independent organizations in a symbiotic relationship. The athletic department raises funds and recruits athletes by paying for their tuition to a university who lends the athletic department its name and the ability to enroll athletes in exchange for the increased publicity that comes with athletics.
Now, whether or not it's just (hint: it isn't) that it's the coaches and administrators who receive almost all of the economic benefit gained by the labor of collegiate athletes, who basically perform as indentured servants, is a matter of opinion.
Edit: as an example of where the funding comes from (and to make you lot grateful for your Spurs ST prices) my University of Memphis men's basketball season tickets cost me $785 a seat. But in order to purchase those tickets, I must make a "donation" to the athletic scholarship fund in a minimum amount of $2,200. For about 16 home basketball games a year. American football is the same way, same with parking at both stadia.
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