It's only £30 for TNT if you don't already have it though. I do, so it's effectively free for a single match. And as for the difference between £10 and £30 for the ticket making a big difference, once you factor in the cost of travel, food, drink, etc. (about £60 in my case), which are the same as for a Cat A PL match, the difference is not so great. In fact it sounds even worse: "OK, so it's £10 for a ticket, but it will still cost me £70 to go".I reckon loads would go at £10, general sale early doors, we could easily get 50,000 plus in. People who want to try it but it’s been too expensive previously - at £10 to go or £30 for TNT, they would go.
This and Elfsborg should be priced much lower. Roma, charge Prem prices as that will have a lot of interest. AZ I’m not sure, so £35 doesn’t sound too bad for that one, they are half decent and being Dutch i expect an attractive style of football - but haven’t watched them in at least 5 years if ever.
Maybe you're right, but I'm not convinced many more will turn up if the price is even lower. Closing the top half the ground may be the only answer, although I'm not a fan of that and wouldn't go in that case.