Premier League finances: the full club-by-club breakdown and verdict
Old article I just came across so apologies if this horse has already been kicked. But we often talk about what the club will be capable of "after the increased stadium revenue" when we have better "financial parity" and glancing over the accounts it just feels like we're being a bit optimistic.
Figure in optimistically:
£20M Nike raise
£10M in improved terms for AIA
£50M in additional matchday income (very optimistic as it'd put us just behind United in this regard)
£10M in stadium sponsorship (in the neighborhood of what new stadiums globally are being named for)
Additional turnover: £90M
Total turnover: £300M
That puts us level with the dippers in 5th BEFORE you factor in their new stand. Likely to remain £50M+ behind them and woolwich, a gap that can be closed with some silverware and the fact we actually make money via the academy. But Chavs and City will continue to dope, and the commercial monster that is United isn't relenting any time soon.
All of this to say - we really ought to look at holding Poch's family hostage for about 20 years.
You've missed out quite a few things - NFL games, concerts and events being hosted at the stadium, the community projects like the climbing wall that will generate the club constant money even without football games, advertising within the stadium. On top of that the stadium has knock on effects - Shirt sponsors will pay more, the club will gain more from TV rights and so on.
As for "£50 match day is very optimistic", I disagree. I think we already get £45 mil, we're almost doubling the stadium, being able to offer the rich better facilities (Hence the famous cheese room), more corporate seats and then a huge pre-match area outside which will generate money.
I also think you've under-sold the naming rights. Woolwich get £15mil a year for naming rights alone - we'll probably be looking at £20 since it will be bring in huge publicity seeing as it's a new stadium that can host many events.
As for the last statement about not being able to compete:
City Revenue - £391mil. This includes the ridiculous state funded "sponsorship" deals they get. Being only £60-70 mil behind City is actually very impressive once you consider that they cheat their account books.
Chelsea Revenue - £329mil. We would be be almost toe to toe in terms of revenue and as we've seen lately,
we're a more attractive outfit for players. A large portion of this revenue is down to the fact that they "farm" players too, buying and loaning out players for ridiculously long periods of time. Once Eufea introduce rules about this, their revenue will drop.
United Revenue - £570mil. This is simply impossible to match. We can't hope to financially compete against this, so it's irrelevant.
The new turn over will allow us to actually compete. Will we be able to go out and spend £90mil on a player? No, of course not. However, it allows us far more freedom with wages and transfer fees. At the moment we're a minnow that is punching well above out weight in terms of finances, the new stadium will elevate us to actually being competitive.
£90 million allows us to pay an extra £1.7mil a week in wages on what they already get - this is more than enough to keep our top players around. You couldn't say that about us in the past.