Because he speaks really well and he's a great story teller?He's been Brentford's manager since 2018 and been in the prem for 3 years.
I actually can't remember a new manager ever doing something like this.
Because he does have good knowledge of football?
Because he can be charismatic?
Because he does empathise with players and managers and all personnel of the game that his biasness, if he ever shows, was not something like those irking pundits we all vomited times and times again who are fans of scummy clubs?
Because in every pressers posted in YouTube, there are almost always bound to have comments from fans of other clubs find him likeable and some are envying us to have a manager like him?
I could list more positive reasons but I think those who knows will know.