Which bit is bollocks?
And yes, they are. We're not new to villains, but these are less Dickensian, more Bond.
Had Pochettino been backed, how far do you believe he could have taken you?
3 aren't hypocrites, unless you live in a world of moral absolutism. Don't want to get into whataboutery, but we're all hypocrites unless we don't use Twitter, Uber, Nike, Amazon, Apple, and so on and so forth. The third group are just pragmatists. This is the nature of the world we live in, this is the nature of the sport we love.
Guess what... Some people choose not to. Much like #1 & #2, #3 have a choice.
I didn't say #2 would be a majority.
Regardless, there's no significant difference between 1 & 3. They're both willfully looking past the morality issue in order to continue to say "Yay.... Geordies!".
I understand this is an uncomfortable reality to find yourself faced with but it is what it is.