Mate they arere not running a football club anymore . Football pyramid is bollocks to them as the level of investment to compete outweighs the rewards. As long as they can give enough bullshit to fill the stadium , give a impression top 4 is a possibility that will do them.I'm sorry mate but you don't feel that signing good players and managers isn't the be all and end all of running a football club? That is literally the point mate, progressing up the football pyramid. Even if you're just a business looking to grow the value of the club to sell on, having a good performing team (and thus a marketable one) will make you money.
The value of the business is grown by infrastructure , property and the golden pot of gold which will be a NFL permanent franchise.
The football side is just a vehicle to these ends.