Revenue Analysis :
.....……………………..…….........……...……………..
.2019........... 2018
PL Gate Receipts...………………………………£34.3m..........£42.6m
CL Gate receipts & Prize money ……….. £108.4m....... £62.2m
Domestic Cups...............................................£ 3.1m............... £4.4m
TV & Media.....................................................£149.9m............£147.6m
Sponsorship & Corporate hospitality....£ 120.3m........... £ 93.4m
Merchandising................................................. £ 20.6m.............£16.0m
Other Income....................................................£ 24.1m...............£14.5m
Total Revenues......................................... £460.7m............ £380.7m
PL gate receipts based upon 14 of 19 PL games played at Wembley, 5 at THS.
Comment on increases in following year (ignoring coronavirus) :
1 Likely that PL gate receipts will be higher at TFC, even though attendances at Wembley were higher due to higher ticket prices, predominantly in premium easts.
2 Significance of CL revenues
3 Sponsorship and corporate hospitality likely to increase significantly at TFC, for example match day advertising at TFC (not received at Wembley, better facilities at TFC)
4 Increase in merchandising from new shop – likely to increase again with shop operating as part of the stadium only opened for a couple of months of the season.
5 Other income will increase significantly at TFC with exhibition and conference revenues from(allegedly) the 3rd largest E & C facilities in London, holding up to 16 non football events (music, rugby etc), stadium tours, sky walk etc.
By comparison with our rivals
Total revenues show Spurs are circa £50m higher than Woolwich and less than £10m more than Chelsea.
We are circa £70m less than Liverpool (but they are difficult to evaluate as they have been renovating several of their stands to increase crowd size and corporate facilities), and ManCity just above Liverpool (but will FFP conviction affect them ?).
Future Revenue Estimate
My estimate of the increase in revenues we will see next year had we not had the early end to the season due to coronavirus is :
Match day revenues
Ticket money £25m (Mainly larger corporate income also higher prices)
Food and drink sales £25m (circa £1m per match
Stadium match day adverts £20m (not received at Wembley)
And sponsorship
- Non Football events £20m (assume £2m x 10 events incl. food & drink
- Exhibitions & conferences £20m (business ramping up incl food and drink)
- TV income ? All clubs likely to get increase
- UEFA CL income Nil Increase in total CL ‘pot’ offset not getting to final
Total Additional income £110m
Additionally the Tottenham shop opened in October 2018, so a full years sales might add an extra £5m-10m, stadium tours and stadium sky walk may add a few million etc. If we obtained all 16 non football events, we could get an extra £10m - £20m.