But it is true. Majority of clubs spend mainly what they make on sales on players in + whatever they have in their transfer budget. Which is based on what other investments they have. Clubs that aren't taking part in major infrastructure projects obviously have a bit more flexibility in their investment on the pitch. Which is why CL football is so important since it generates more income that can be used to bring in more/better players.
We are on the right track. A title might still be a few years away but the club is placing itself in just the right position to push on. We cannot compare ourselves to the sugar daddy clubs like City, PSG and up until recently the Chavs because they are just that, sugar daddy clubs.
100% agree, to be honest I don’t expect to compete with those clubs in terms of spending and any trophy would mean so much given how we have to attempt to compete. Anyone who expects us to compete with the financially will always be miserable, I don’t see how people can expect it but each to their own.