Jesus wept - ambition is solely determined by market spend.
We built a team based on youth and value, that’s our model, that’s Liverpool model. But In your world that’s not ambitious - they had massive success via that. We should have with the players we had but no success can only be achieved by market spend.
Yes not signing anyone over two windows is a catastrophe. Look at that the damage it did to Liverpool who did that ( unless you count Adrian and some Dutch kid as ambitious CL level singings).
We regressed last season because our high profile big money, ambitious signings stunk the place out. So what is the solution more big money, ambitious, high profile signings.
And if we don’t make those that’s the club accepting it doesn’t have any ambition. This despite signings like Hoejberg playing a massive part in us becoming a CL club.
Fucking transfer junkies.
Spot on. You’d think people would learn but they don’t. We need to invest in the side but we need to do it properly via good scouting and, unfortunately people won’t like this, maximising ourselves in the transfer market by writing every penny out of a deal. Unfortunately we have been poor at both for 3 years.
We need to go back to basics and do what brought us a good squad of players together 5/6 years ago. But for that we need a sporting director to organising everything and bring it all together. Even more unfortunately it doesn’t look like this is the route we are going down.
All very frustrating.