Well, dig a bit yourself and fill in the gaps.... WH & Everton prove the point enough as it is IMO.
Newcastle are nothing more than those two with a sudden inheritance.
EDIT: Villa currently 6m rising to 8m in a 2026......
June 22 – Premier League Aston Villa have agreed a three-year shirt front with controversial betting brand BK8. The club has also secured a sleeve sponsorship with online trading platform Trade Nation. The deal with BK8 comes at a time when Premier League clubs have volunteered to opt out of...
www.insideworldfootball.com
Everton, WH, Leeds are tho'.
Regardless; size of club was not the point of referencing Lester... It's about the commercial impact of one good season (be that CL qualification or an EPL win; which is a kind comparison in that respect).
Like I said; I think it's premature to be considering NC prime marketing material.
Touché.