It will be interesting. Unless they are spending within their means, i.e. spending the TV money (which they may be doing) it seems the owners are prepared to gamble in order to try and raise the profile of the club and then sell on at a higher profit.Excellent point. If the clubs below us, spending more don't bear fruits of their risk it'll be interesting to see what happens to them.
The only leg the club has to stand on is the stadium build when it comes to money spent andnindo still think that was the right thing to do for the future stability & success of the club
Edit: I guess with the TV money increasing so much year after year, they could probably hope to sell at a big profit in a few years time simply by keeping afloat and avoiding relegation.