Lots of players carry out charitable works behind the scenes, and without public knowledge but Marcus Rashford has done an absolutely fantastic job here.
Of course he had the time to do what was needed (with I assume PR assistance, and nothing wrong with that) but he has gone about the whole process of a) doing the job, and b) publicising the work without being 'in your face' or being 'me, me, me' about it. The end tweet for all his Twitter followers to forward the letter to their respective MPs is a masterplan.
Not that it's a competition but there are similarities to what Jamie Oliver tried to do with the very commendable school meals campaign but Rashford has gone a level deeper with feeding kids who don't get enough food, rather than upping the quality of those those who do get food.
Rashford is high profile at the moment for both football and social reasons and has used his position really well and deserves the highest praise for what he is achieving with the project.