Needs an entire reinvention of football finance to change that now.Maybe don't charge £85-125!! No t-shirt is worth that... Unless it's spun from Golden silk!! (3rd Kit idea maybe??)
Ahhh!
The shirt itself is obviously only worth pennies. Obviously.
But its price is based on the money Nike pay us and for them to make a profit after that. And that is driven by the need to compete on wages and transfer fees.
So blame that for £85+ shirts.