Needs an entire reinvention of football finance to change that now.Maybe don't charge £85-125!! No t-shirt is worth that... Unless it's spun from Golden silk!! (3rd Kit idea maybe??)
Ahhh!![]()
The shirt itself is obviously only worth pennies. Obviously.
But its price is based on the money Nike pay us and for them to make a profit after that. And that is driven by the need to compete on wages and transfer fees.
So blame that for £85+ shirts.