Because they are desperate... "More than just a club"I see Barcelona have a naming rights deal for it to become "The Spotify Camp Nou" from July
They won't have it written on the roof, that's for sure.
Seems if a big club wants a deal, they get it pretty quickly. Shows the times are changing, it wasn't that long ago Barcelona didn't even have a shirt sponsor. Now they have shirt sponsors, stadium names and anything else they can get money for.