How do you think it will be received from within the LGBTQ community? My guess would be not favourably.
The government responsibility should be to protect its citizens from potential harm not PR. We have no or at best little control over Qatar, no-one should be under illusions of what they are getting themselves into.
If anything the hide it message is too soft, fans need to be made clear of situation. Last thing we need is gay fans locked up in Qatar. This whole WC is a nonsense.