Sounds like some huge deal, but its around £4M/yr. In the terms of football budgets its fuck all, especially considering selling out constantly is never gonna happen with so many midweek games you're likely losing less than £3M in real attainable revenue.
The idea that something like that can/should be an impetus to action is just wrong.
There does need to be action, but that isn't going to be why.
It’s the start of a drop off. The stadium is still new and shiny and we’re already seeing more empty seats than any other club? Ouch. If ENIC don’t stop the rot then more and more people will make the decision not to go, and rightly so since they charge top tier prices for mediocre football.
And if we start seeing emptier stadiums and the quality of football continues to deteriorate, we’ll be hit commercially as well. I mean, where’s the naming rights? Could it be Levy is valuing those as if we’re a team competing for the CL rather than a side being knocked out of the ECL?
The action needs to come from ENIC. It’s time to roll the dice on getting back to being CL regulars. If we don’t achieve that then all the delusions of grandeur will mean nothing.